15 Email Marketing Best Practices (That Actually Drive Results)

15 Email Marketing Best Practices (That Actually Drive Results)

Email marketing isn’t as simple as writing a message and sending it to a list of contacts. There are a lot of email marketing best practices to follow and email marketing industry benchmarks to hit.

We have written a detailed post about how you can build your email list faster.

In this post we have shared some of the top email marketing best practices to be successful this year.

 

main image of email marketing blog blog

 

 15 EMAIL MARKETING BEST PRACTICES 

 

1. NEVER BUY EMAIL LISTS.

It is one of the most important of all email marketing best practices. Email marketing is so effective because people want to engage with your business and receive your message. Buying email lists takes away this trust by spamming their inbox with something they don’t want.

And the penalties for not following these rules are severe. According to Keap (formerly Infusionsoft), you can be fined up to $16,000 per incorrect email under the CAN-SPAM Act.

The health of your email campaigns depends on a healthy open rate. If you are interacting with a purchased list, you’re bound to have super-low open rates, spam complaints, and can even be blacklisted.

With the recent General Data Protection Guarantee (GDPR) roll out, it bears repeating – never purchase email lists. You should also clean your email list regularly to ensure your contacts are up to date.

 

2. PERSONALIZE EVERYTHING (INCLUDING THE SENDER’S NAME) 

An email titled, “Dear {first name}” is much more personal than “Dear Member.” Any piece of data that you collect from your email subscribers should be used to personalize the content they receive.

If the item fits in a column within a CSV file next to their email address, a merge tag can fire. A merge tag is a piece of ESP-specific code that allows you to place unique pieces of user data from your email list into your emails.

First and last names are the most popular merge tags at an email marketer’s disposal. Plus, you can use other cards like company name, date of the previous visit, the number of emails opened, products purchased, or information from a survey.

Using merge tags in your initial greeting is a great place to start making your email more personal.

See what this infographic from Get Response has to say about personalization. 

 

infographic about email personalization

 

3. WRITE COMPELLING SUBJECT LINES.

 

Email subject lines should be concise, compelling, and create a sense of urgency while providing enough information, so the user knows what they’re opening. Sound confusing? Don’t worry – it isn’t.

Subject lines should be between 30 and 50 characters (many email providers cut off subject lines more extended than that). They should cut through the noise and entice users to act. The use of numbers and symbols, well-thought-out emojis, and exciting offers and discounts will increase your open rates. 

 

4. USE A WELCOME EMAIL SERIES FOR NEW SUBSCRIBERS. 

 

Email automation is a powerful tool most often used in a series of emails that welcome new subscribers into the list. These free autoresponder emails send automatically when new users opt-in to your list.

You can time these emails so that your subscribers get them on day one, day three, day five, or even day ten. Only you know the correct cadence for these emails based on your business goals.

For example, an e-commerce website may offer a 10% discount on the first welcome email. For emails 2 and 3, they can further showcase their brand story, product catalogue, and social media accounts. A welcome email series is great because it runs on autopilot, engages your list, and nurtures prospects into customers.

An email autoresponder is very helpful in email automation. After creating an email series you can easily set up an autoresponder with Get Response.

Give the infographic below a thorough read to learn what is an autoresponder and how it can help you in list building.

 

Get response infographic about email autoresponder

 

 

5. FORMAT YOUR EMAILS PROPERLY. 

 

Emails should be between 500 and 600 pixels wide – any wider than that and users may have to scroll horizontally on their mobile devices.

Never make your “from” email address a “no-reply” email, like [email protected] Make it a name your subscribers will instantly recognize.

Place your main marketing message and call to action (CTA) above-the-fold so that most of your users will see it right away.

In your email content and imagery, stick to three fonts or less, and make sure the design matches the look and feel of your brand. Finally, put your logo at the top of the email so that subscribers recognize your brand at first glance.

 

6. USE AN EMAIL SIGNATURE 

 

A signature is a perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company. By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails. 

 

7- SEND TO YOURSELF FIRST 

 

Your subscribers have lots of options when it comes to reading your emails. Different browsers, mobile devices, email services.

Previewing and testing the functionality of your emails is vital to make sure that your emails are showing up and working as expected.

Trust us, you don’t want to send out an email with several calls to action with links that don’t actually work.

While your email marketing service probably has a preview mode where you can check out what your email looks like on desktop vs. mobile, you really should take the extra step of sending yourself a test email.

That way, you can see exactly what your email will look like on your desktop and mobile device. 

 

8- USE A DOUBLE OPTIN

 

Whenever we talk about good email practices, we always say email list quality beats quantity.

When you compare the average email marketing results by industry with the use of double opt-in by industry data, you can see a link.

Industries that use confirmed opt-in more often usually outperform those who don’t.

The same goes for places with stricter laws, like Germany or Europe in general.

They outperform the locations where marketers don’t have to pay the same amount of attention to who joins their email list – and how.

This article outlines why it’s worth using double opt-in. Why not give it a go?

At the very least, it will positively affect your deliverability – which is still a big win. 

 

9- SCHEDULE YOUR EMAILS SMARTLY 

 

According to Coschedule, the best day of the week is Tuesday and the best timings are 9 to 11 am.

Other researches have suggested that the best timings are 9 to 11 am and 3 to 5 pm. As long as you are staying away from weekends your engagement should be fine.

coschedule info graphic: best time to email

 

 

10- ENCOURAGE SHARING

 

If the email content is valuable for the masses, ask the recipient to share it with friends and family.

 

11- MAKE IT EASY TO UNSUBSCRIBE

 

Yes, making easy to unsubscribe is not optional, it is a legal obligation.

Don’t take the unsubscribes personally. You do not want subscribers who do not want to open and click on your emails.

That affects your email deliverability.

 

12- CLEAN YOUR LIST ON A REGULAR BASIS

 

Every year, your email list declines by 20–30%. This means that you’re sending emails to tons of subscribers who will never open or engage with them.

And that impacts your email deliverability.

Fortunately, you can clean your email list and cut the dead weight pretty easily.

Many email marketing services even have a list cleanup tool that you can just update settings and run.

We recommend starting with your most active email lists since these are the lists driving conversions, leads, and sales. Eventually, though, you’ll want to scrub all of your lists.

 

13- TRACK THE RIGHT METRICS

 

What do you want to achieve with your email marketing campaigns?

Is it more opens or conversions?

How about more revenue per email sent?

You need to set the right objectives.

And if you’re reading these email campaigns best practices to improve your results – you should look at the right email KPIs.

Which ones?

It depends on your goal.

The email open rate is often considered a vanity metric. The click-through rate is more actionable, but it still doesn’t tell you how much revenue your campaigns generate.

So it’s best to learn about all the key email marketing metrics and how to choose them to suit your objectives.

  

14-HUMANIZE YOUR EMAIL CONTENT

  

If you want readers to stick around, you need to sound like a real person.

But that’s not all. You need to write to them as though they’re real people, too.

That means no jargon, no marketing speak. Just one person talking to another person.

Yes, you need to write to a single person. Don’t worry, this doesn’t mean individual emails to every person on your email list.

But you should make them feel that way.

  

15- CREATE AN EPIC EMAIL COPY

  

What you write about, and how you write it, is just as important for open rates as your subject line. If your subscribers enjoy your content, they’re more likely to open your emails in the future.

But, if subscribers don’t like your content, they’re going to stop opening your emails no matter how great your subject line is… And they’ll probably even unsubscribe.

Watch the video below to master the art of email copywriting. 

 

LET’S WRAP IT UP

That the end of our article. If you follow all of the above email marketing best practices, you should start to notice a surge in email subscribers. And the best part? With this particular system, your subscribers will be coming in on autopilot, meaning you don’t have to constantly be promoting your list and you don’t have to pay for ads.

Certainly, there are other things you can do to be more promotional about growing your list or to spend money acquiring subscribers — totally great, too! — but there’s a lot you can accomplish with the strategies above, especially if you’re busy or just getting started.

In case you have found our article helpful, don’t forget to leave a comment. Your reviews are valuable to us.

Read more about growing your email list fastly over here.

We love Get Response. Its the best email marketing automation

tool out there. Click on the link below to start your 30-day FREE trial (no credit card is required ) with super helpful customer support.


P.S: Do you know I could help you grow your blog personally? Yeah, that’s right. I offer special WordPress services to help your set up your website create content and monetize it.

I can put you on the path of financial freedom in 3 short months, only if you are willing to put in work and have a lot of patience.

If you will work with me, I will make sure that your goals and expectations are met in the best possible way. Find out more information here.

 

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. You can read my full affiliate disclosure in my privacy policy in the footer.

Author’s Bio:

Umama Batool Qazi is a contributing columnist @Socialnomics, blogger @UBQ Digital Marketing, content creator and a Pinterest geek. She helps her clients achieve online success by creating valuable content and planning their Pinterest strategy.

To connect feel free to drop her a message at Twitter @DigitalUbq or email at [email protected]

Why Bloggers Should Outsource Pinterest Management?

Why Bloggers Should Outsource Pinterest Management?

Why have I felt the need to write about Pinterest management and outsourcing Pinterest management services when this blog is just a few months old?

Why I am posting about something I was completely unfamiliar with (and scared of) until last few months.

That’s because I want to see all struggling new bloggers of most niches and small business owners taste the same level of success, which I have tasted with Pinterest.

outsource Pinterest management

MY PINTEREST JOURNEY – OUTSOURCE PINTEREST MANAGEMENT

To understand my struggle, you must read my story first.

I have started this blog in late March 2020 and before that, I knew nothing about Pinterest. I have visited the platform a few times but always pulled my self out of it.

The Pinterest user interface had always looked so odd, confusing and mysterious to me and I thought it’s only about home decor, food recipes and DIY crafts.

I could never get what a pin is (and why it’s even called a PIN when it is clearly rectangular). Repin, Saves, Tried, Boards, Board groups, Board Sections were sounded very alien.

When I started blogging, the plan I had in my mind was I will keep writing SEO optimized posts, will do outreach for guest blogging and link building and sit back and wait for at least 6 months to 1 year to start getting traffic to my website. Any monetization needs traffic and that means no money in the first year.

Though it was long as I have made up my mind for it so I was good to go.

But one month into the blogging journey I somehow realized the importance of Pinterest. I came across many many blogs about how people skyrocketed their traffic with Pinterest only in few months.

The blogs I have read and the tutorials I have watched have somehow convinced me that I should give Pinterest and Tailwind a try. At first, it seemed so complicated to me that I wanted to quit.

But then slowly, I learned, implemented and yes saw results immediately. I started getting organic traffic to my few hours old blog posts….. which is impossible with Google.

HOW IS PINTEREST DIFFERENT?

Here are a few numbers and facts which convinced me to give it a try.

  • Pinterest is NOT a Social Media Platform. It is a visual search engine.
  • Pinterest is the second-largest driver of traffic from social sites (next only to Facebook).
  • It has over 300 million active monthly users
  • 60% of active users are likely to search and browse on Pinterest than browse catalogues.
  • 93% of active users said they use Pinterest to plan for purchases.
  • 50% of new sign-ups in 2018 were men
  • 80% of new sign-ups are from outside the US (lots of international growth)

So as marketers, it’s one of the best places to put your content or products. Why? Because Pinterest users aren’t brand loyal. Over 97% of searches on Pinterest are unbranded. This means everyone has a chance to get the sale, grow their email list or convert a new reader.

However, because of this mysterious odd platform, bloggers (like me) are often confused by how it works and lack the patience to invest the time to get the results.

What I understood was Pinterest is not like Google (thankfully). Getting traffic from Pinterest has nothing to do with your

  • Domain Authority,
  • The total number of backlinks,
  • The word count of the blog post and
  • How long the article has been published.

If the Pinterest account is new, you are equal in the eyes of Pinterest whether your website has a DA of 95 or 01. (Believe me)

It is all about understanding Pinterest Graphics & Pinterest SEO, both for your pins and your boards. The more helpful your content is and the more you share other people content on your boards the more you rank higher in Pinterest search results.

Yes, Pinterest is about helping each other to rank higher. It’s not about pulling yourself up in google ranking while pushing others down. (This is what we do on Google)

The more you help others in getting found, the more traffic you will get and your content is more likely to be get found by your readers.

Yes, Pinterest is slow but it is faster than Google. It takes at least 3- 6 months to get any measurable results.

New websites can easily immediately see traffic growth with proper Pinterest strategy.

Long story short, I read almost every blog and exhausted almost all YouTube video tutorials about Pinterest and Tailwind and decided to experiment with everything I have learned on my blog first.

I have made my Pinterest account somewhere in Nov 2019 when I was trying to get my feet into affiliate marketing. And it frightened me so much that I never looked back till March 2020.

When I checked my account 6 months later it has 1 pin, 0 followers and 6 monthly unique viewers.

I think it’s a lot with just one pin and leaving aside the account for 6 months.

By then I have written just 3,4 posts and had limited resources.

Scheduling tools are a must for Pinterest marketing. Every blogger was bragging about Tailwind. So to give Tailwind’s Trial version a try (it allows 100 pins for free and no credit card is required), I designed 20,30 pins (10 pins for each post) and scheduled using Tailwind and……….

No, it’s not crickets. The next day I woke up I had 1 new follower,16 monthly unique viewers and 6 links click to my website. And I don’t even blog about home decor, recipes and DIY crafts.

Is it possible for a new blog post, which is not even ranking anywhere in first 50 results on Google (MOZ told me that) to get 6 link clicks without using any other social media platform??????

That first follower who followed my account had pretty established Pinterest presence with 82 boards, 692 followers and 180.8 K monthly unique viewers and over 3000 pins from the same niche.

Does it happen on Google? Have you ever heard of a higher ranking website backlinks to a brand new website without you asking? Believe it or not, it happens on Pinterest.

That was the day I got hooked to Pinterest and Tailwind.

Here are my first-month statistics both from my Pinterest Business Account. It was the month I was learning both Pinterest and Tailwind as well as implementing, so it was all trial and error. What I had on my plate was

  • ·   Brand new blog,
  • ·   Brand new website,
  • ·   Brand new Pinterest business account,
  • ·   Domain authority 01,
  • ·   Backlinks 0
  • ·   None of my blog post was ranking in the top 50 results in Google
  • ·   And a lot of passion and will to prove that I can also grow through Pinterest.

 

Screenshot of Pinterest Analytics May 20: outsource pinterest

 

This performance gave me hope that I can help other bloggers to achieve what I have achieved in a similar or shorter span of time. (I will keep updating my analytics)

In this post I have tried to explain why giving Pinterest a try is absolutely essential for every blogger and how outsourcing the management of your Pinterest account can give you time for a lot of other things.

Below are answers to a few important questions which can come to the mind of any blogger, podcaster, online course creator, e-commerce store owner, affiliate marketer before deciding to hire a Pinterest manager.

So let’s get started.

#1-  WHAT IS PINTEREST AND WHY YOU SHOULD BE ON PINTEREST?

Pinterest is a number one visual search engine and AND it’s said to be the 3rd largest search engine right after Google and YouTube.

As of 2020, it has over 320 million active monthly users.

According to Neil Patel, Shareaholic published a study that showed Pinterest as the #2 social media traffic referrer behind only Facebook driving more than 5x as much traffic as many referrers as Twitter.

Data published in January last year found that 28% of global marketers are already using Pinterest for promotion.

Facebook and Instagram drive the least amount of visitors per 100 followers. Pinterest drives the most followed by LinkedIn and YouTube.

So if you want to have more traffic to your site, and your website is getting less than 1 million views per month from all other sources, I recommend that you should include Pinterest in your marketing strategies.

I am an introvert. I dread reaching out for guest posting and building backlinks when I have a website with DA 01 and nothing to prove.

The best thing about Pinterest is that it keeps you hidden if you want to and brings you the same amount of traffic as any other new website can gain by guest blogging and backlink building.

Pinterest is a place for people like me and I am happy that I have found it early in my blogging journey.

#2- WHY IS PINTEREST BEST FOR GROWING NEW WEBSITES, BLOGS AND SMALL BUSINESSES?

As I have mentioned earlier Pinterest is a search engine like google. Once you submit a pin about any of your blogs it gets added to the Pinterest directory and once your content takes hold on the platform, it snowballs and brings traffic for months, even years to come.

#3- IS PINTEREST RIGHT FOR MY BUSINESS?

Yes, absolutely, Pinterest is nowadays working for almost every niche

Our services are best for those who are ready to get their hands off daily pinning so they can focus back on creating content or products for their loyal fans.

In your business, you may be lacking the knowledge around how to market on Pinterest, the patience to put in the consistent time, and understanding about what works on the platform.

This is where I can help!

I have educated myself in the best possible way on the current Pinterest best practices and how to optimize pinning for maximum results.

#4- WHO IS A PINTEREST MANAGER?

Pinterest Managers or virtual assistants can do a whole variety of Pinterest Management Tasks.

#5- WHAT TASKS CAN I EXPECT A PINTEREST MANAGER TO COMPLETE?

A Pinterest manager can offer the following services to its clients.

  • Auditing/Providing Feedback on Pinterest Accounts
  • Converting to business accounts/Enabling Rich pins/Website Optimization for Pinterest
  • Pinterest Profile Cleanup and Optimization
  • Creating and Implementing a Pinterest Strategy
  • Save you tons of time by creating eye-catching Pin Graphics
  • Conducting Pinterest Keyword Research
  • Pin Scheduling
  • Pinning
  • Curating Content for Our Clients readership
  • Set up a strategy to increase your followers so that your content gets in front of as many people as possible
  • Joining group boards and tribes so your content gets in front of even more eyes.
  • Monitoring the results of your pins and account activity
  • Pinterest Consulting and Coaching and more.

#6- WHEN SHOULD I HIRE A PINTEREST MANAGER?

You should hire a Pinterest manager if,

  • You want to increase your website traffic and grow your reach.
  • Get more people repining your content and more link clicks to your website (all organically).
  • You have at least 5 published blog post on your blog.
  • You want to save time and get your hands off pinning.
  • You’re using Pinterest but aren’t seeing results.
  • You don’t have a marketing strategy in place.
  • You need to focus on other things.
  • You can’t handle managing another platform.
  • You need a passive way to market that doesn’t take more time.
  • I am here to help you with these challenges.  

#7- WHAT ELSE SHALL I CONSIDER BEFORE HIRING A PINTEREST MANAGER?

  • The extent of services: While hiring a Pinterest manager you can choose to partial services or full management packages depending on your needs and goals you want to hit through Pinterest and the budget you have on the table for Pinterest marketing.
  • Content to Update: If you have an already existing Pinterest account with some activity you might like to update/clean up the content with the help of your Pinterest manager.
  • Budget: Of course no competent and (wise) Pinterest manager will work for you for free. He/ she can charge anywhere between $500 to $1500 per month depending on the services you have chosen and his/her experience level.

#8 -WHAT DOES IT LOOK LIKE TO WORK WITH ME AS YOUR PINTEREST MANAGER?

If you want me to work with you as a Pinterest manager, I start with interviewing about your website and Pinterest account current standing. I will look into your website’s Google analytics and discuss with you the goals that you want to hit through Pinterest

After we have agreed upon on the budget, received the payment and the contract has been signed, I get into implementing my Pinterest strategy specially designed for your business.

Getting onto Pinterest requires a little homework and research. Designing Pinterest graphics is itself a time taking task.

So it takes me a week to 10 days after signing of the contract to start adding things to your Pinterest account and that day is considered as Day 1 of your journey with me. 🙂

FREQUENTLY ASKED QUESTIONS – OUTSOURCE PINTEREST MANAGEMENT

Is there a minimum and maximum time you recommend to use your service for?

Yes — at least 6 months. Pinterest is a very slow-moving platform and it can take a few months to really get things moving. A six-month window allows us to find out what works and doesn’t work for you.

Is a website necessary for Pinterest management?

Yes, to deliver measurable results a website is a vital component in Pinterest management.

Do you create images/pins as well?

Yes, we do. But we charge separately

How do you choose what posts to pin?  Is it just based on research and knowing my brand?

When you start services, you will complete a full branding form that informs us about your brand in detail. Then we request read and analyze access to your Google Analytics.

This allows us to see which pins are bringing the most traffic to your site. We will also inquire as to products that are top sellers and how to increase exposure to generate more conversions.

Do you require a contract?

We require a minimum 3-month contract with a 30-day termination notice.

ARE YOU READY TO TAKE CHARGE OF YOUR PINTEREST STRATEGY?

Hopefully, the answers above have fulfilled your intent to know about the importance of having a Pinterest strategy in place to grow your business and the role of a Pinterest manager to achieve that for you.

So are you ready to give your business a blasting growth????

Feel Free to shoot me an email at [email protected]

or fill out the form at the end of this post and I will get back to get within 2-3 business days.

Because I will be PERSONALLY managing your Pinterest account, there are a very limited number of spots available. so don’t wait.  Just write to me at the email above if you still have any query or want to talk about my Pinterest management services. 

Umama Batool Qazi: A Full-time Dentist, Social Media Marketer and Head Blogger. I write about books, work from home ideas and social media marketing with a focus on Pinterest management. Join me and other readers here at ubqdigitalmarketing.com to learn about blogging and digital marketing using our recommended resources.

 

Email Marketing: How To Build An Email List Faster

Email Marketing: How To Build An Email List Faster

For any business, big or small, an email list is considered as an asset. Building an engaged subscriber list is one of the most important aspects of email marketing. This is only possible by taking the time to build your email list the right ways, if you want to reap long term benefits and not by renting, buying, sharing lists or by employing other black hat tactics.

Naive bloggers and small business owners in pursuit of early success, go after spammy ways of building lists and end up failing and losing their valuable followers.

Marketing Sherpas research shows that B2B data decays at a rate of 2.1% per month. This is an annualized rate of 22.5%. This means you will lose 22.5% of your existing subscribers every year.

 

Email Marketing how to build your email list

Why do you lose so many contacts?

There can be multiple reasons.

  • Contacts’ email addresses change as they move from one company to another.
  • Others abandon that old AOL address they don’t really use.
  • Unqualified leads opt-out of your email communications.email list naturally degrades by about 22%- 25% every year.etc.

That’s why it is so important to continuously build your email list and make up for those lost contacts.

Often beginners simply install a sidebar opt-in form on their website and wait for users to subscribe. This results in slow subscriber growth.

For faster growth, you need to clearly communicate the value and offer your users multiple opportunities to join your email newsletter before they leave your site.

So in this guide, I have picked up 15 ways to build your email list faster, the right way. Implements these tactics one by one, be patient and see your business boom exponentially. Looking back, this is what I’d do if I had to start growing my list all over again, or if I were starting a new business.

Let’s get to the business.

 

Best Ways To Build Your Email List Even When You Are Starting From Zero

#1- Choose A Professional Email Marketing Service

feature image: how to build your email list

 

First, you need is to make sure that you are using a professional email marketing service.

Using the best email marketing company ensures that your emails don’t end up in the spam folder. It also provides you with the right set of tools to build and grow your email list.

We recommend using Get Response. It is one of the largest and most popular email marketing service provider in the world. This is what I have been using since I have started this blog.

Get Response has 30 days Free Trial and no credit card info required. They have got an amazing 24/7 customer support. As a beginner, I needed a lot of support in setting up my campaigns, designing landing pages, etc. They were always there to help me out.

 

Get Response Home PAge
Start your Get Response 30 day FREE trial today

#2- Download Optin Monster: The Best Lead Generation Software

opt in monster landing page screen shot

(Image Source)

 

Next, you will need OptinMonster. It is the best lead generation software in the world. It helps you convert abandoning website visitors into email subscribers.

Now that you have the best tools, let’s take a look at some of the most effective ways to build your email list.

 

#3- Create Multiple Opportunities For Email Sign-ups 

Email list-building is everything to your online business. Once you have picked up the right tools i.e Get Response + OptIn Monster, you have to give your audience as many chances to opt-in as possible on every page of your website

Write an engaging call to action and be creative.

On your site, experiment with different Call To Action (CTA) placement and opt-in forms.

Below we have discussed some best places to place opt-in forms on your website.

  • Have an opt-in form above the fold.

“Above the fold” is just anything that a user sees before having to scroll down on your site (which is considered “below the fold”). You should have prominent headers with a clear call to actions (CTA).

Here’s what my current website design looks like:

 

screenshot of website homepage

 

  • Include 3-5 additional opt-in forms around your site.

Have you ever heard the Rule of 7? Well, it says that someone has to see something SEVEN times before noticing it and taking action.

The mistake that a lot of people make (and that I used to be very guilty of) is that they only include one or two opt-in forms on their site, often in their sidebar, which is easy to miss.

To Build Your Email List Fast You Must have Opt-in Forms Included in These Locations Around Your Website.

  • Above the fold/header
  • Navigation menu
  • Below all blog posts
  • Within many blog posts
  • In the sidebar of the blog
  • Popups especially the Exit- Intent Popup
  • Use After Post and In-Line Opt-in Forms.

After post opt-in forms appear when a user has already scrolled down an entire article. This means that they are already interested in your content and are much more likely to sign up.

You can also use in-line opt-in forms within your blog posts. The middle of a long read is the point where users are most engaged with the content. Reminding them to sign up at that point, works like a charm.

  • Add Polite Slide-in Scroll Box Forms

As we mentioned earlier that users simply ignore most static signup forms. The goal is to divert the user’s attention to your offer and sign up form. Slide-in scroll box forms do that beautifully. They stay out of the way so that users can look at the content while diverting user attention to the signup form with slide-in animation.

 

#4 Use Exit Intent Popup

exit intent popup

Exit-Intent® is an advanced technology built by OptinMonster that tracks your user’s mouse behaviour and show them a targeted email signup form at the precise moment they are about to leave your website.

Think of it as On-site Retargeting.

You can use this technology in combination with full-screen welcome gates, lightbox popups, or other opt-in types to convert abandoning visitors into subscribers.

Michael Stelzner from Social Media Examiner used it to add over 250,000 new email subscribers.

 

#5- Add Gated Content in Your WordPress Blog

 

how to grow your email list. Gated content

(Image Source)

 

Gated Content is the content on your website that can’t be accessed until the visitor enters their email address. You can use plugins to hide some of your content or hide the entire blog post until the user enters their email address.

Just remember that gated content needs to be highly valuable, well-written, and informative in order to give the reader the expected payoff.

Remember, we’re trading value-for-value, here. The reader’s email is worth a lot to you, so return the favour.

When done right, you’ll give your audience the option to unlock a great blog post with lots of good insights, tips, or information. They’ll be scrambling to give you their details. This is how you turn a blog post into a lead magnet!

 

#6- Create Opt-In Incentives to Build Your Email List

Opt-in incentives are the best way to build up and warm up your email list.  Below we have mentioned some charming incentives, which you can use for your site visitors.

  • Run Giveaway and Contests

An easy way to quickly get a lot of new followers and subscribers is by running viral giveaway or contest. You don’t need an expensive prize to launch a successful giveaway campaign.

Users can join your contest by providing their email address, social sharing, or following you on social media. This creates a snowball effect and helps you reach many new users.

  • Use Discounts and Deals

grow your email list. Discounts and deals

 

Sometimes a discount or exclusive coupon is what encourages a customer to finally make a decision. However, why not use this opportunity to nudge them into joining your email list?

If you are using WooCommerce, then you can simply go to the WooCommerce » Coupons page to create a coupon.

After that, you can use OptinMonster’s ‘Success’ view to reveal the code after users enter their email address.

 

  • Use Gamified Campaigns

gamified campaigns

(Image Source)

 

Experts agree that gamification helps boost user engagement. Did you know that you can use gamified campaigns to boost newsletter conversions as well?

To create a gamified wheel campaigns campaign, simply follow the coupon wheel guide on Optin Monster website.

 

#7- Add Contact Forms to Grow Your Email Lists

Contact forms offer another great opportunity to ask for a user’s email address. Users already enter their email address and a tiny checkbox can allow them to subscribe without entering it again.

We recommend using WPForms, which is the best WordPress form builder on the market. It allows you to connect your forms with top email marketing services and helps you easily build forms with simple drag and drop tool.

WP Forms Landing Page

 

#8- Add Sign up Call to Action on Your Facebook Page.

Facebook has introduced Call to Action buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling. Below is the image of my Facebook official page. In which I have installed a ” Sign Up ” button as Call To Action.

 

 

 

Add one such button on your official Facebook business page and link it to your opt-in campaign.

 

#9- Use Social Proof to Encourage More Sign-ups

Social Proof is a psychological effect used to describe social behaviour where people feel more comfortable following other people. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversions.

There are many ways you can use social proof to get more subscribers.

  • You can use testimonials on your landing pages
  • Add reviews,
  • Show number of registered users, etc.
  • Show number of people visiting your site of every month
  • Show number of social shares.

#10- A/B Test Your Opt in Forms

Many beginners continue to rely on guesswork to understand what works on their website. You need to understand how your audience reacts to different call to actions, optin placements, colors, design, and copy.

With A/B testing, you can find out which optins work better on your website. You can use these A/B testing tips to continuously test and improve your optins.

 

#11- Create Valuable Email Content

You don’t want to build your email list and then send junk to your subscribers. I’m pretty sure you didn’t plan to do this. Remember, it pays to be thorough.

Your subscribers are your BIGGEST fans and they care about what you’re doing online. Having someone give you their email address is kind of like someone giving you their digital phone number.

So, show them you care by creating epic and valuable content that fulfills their search intent. Your readers must find your content helpful.

  • Whenever you create a new opt-in incentive, send it to your current list, too.
  • Whenever you have an inspiring breakthrough or vulnerable, personal story that might resonate with them, share it.
  • Whenever you’re hosting a free workshop or just hit publish on an amazing piece of content, tell them about it.

And continue sharing valuable strategies and info with your list, long after they subscribe.

Doing this will not only keep your subscribers happy (and subscribed), but will also silently encourage them to share your work with their friends.

It may even help you build relationships with larger websites in the longer term.

 

#12- Create Consistent Content With Multiple Lead Magnet Pages

First, you have to understand what a lead magnet is.

In digital marketing, a lead magnet is defined as

“An irresistible incentive offering a specific piece of value to a prospect in exchange for their contact information.”

That pretty much sums it up. A lead magnet is essentially a piece of content that you offer for free. The catch is the prospect has to give you their email address in order to get it/download it/access it/etc. That content piece could be anything. It might be a guide, an eBook, an email course, or a white paper.

 

What Types of Lead Magnets Should You Use?

 

There is no single perfect lead magnet. The right type of content “bonus” you offer your readers depends on their preferences, your business, and other factors.

That said, here are some solid ideas for starters.

  • Cheat sheets – A cheat sheet gives your audience a list of steps to check off for a certain task. Whatever it is, they won’t have to remember the right steps in the right order. They can just look at your cheat sheet!
  • Checklists– A checklist is similar to a cheat sheet, but it’s a simpler one that’s generally shorter. Instead of steps, you might list the tools or resources needed for a task.
  • Comprehensive resource lists– Where do you get all the good stuff that helps you in your business on a daily basis? Think apps, websites, downloads, or lists where you’re compiling information to save the audience research time.
  • Guides– Guides go deeper than cheat sheets. They’re step-by-step, but they take time to carefully explain those steps in more detail. They provide the how and why behind the process.
  • Prompts– Prompts are little snippets that can spark creativity. You can provide these to help your audience with idea generation for any topic.
  • Short eBooks– If you have an incredible benefit or solution to a problem you can write about with authority, a short eBook is a good format for it.
  • Tutorials– Show your audience how to do something cool and valuable. Offer them a video tutorial, or create a PDF document with illustrated steps.

 

#13- Use SEO To Drive Organic Traffic To Your Site

 

Grow your email list: SEO

 

SEO stands for Search Engine Optimization and is a term that EVERYONE with a business should be familiar with. No matter which niche or industry you’re in. Or what kinds of products or services you sell. SEO is where it’s at.

Your goal with SEO is to ensure that YOUR content pops up as one of the first results on Google and Pinterest when someone searches for a particular word or phrase.

USE KEYWORDS

The best way to SEO your content is by finding the right keywords to write for.

A keyword is a word or phrase that someone might be searching for in order to find your blog post or product or anything.

There are tons of tools out there. I recommend Ahrefs and SEM Rush.

Since Google and Pinterest are both search engines (and search engines rely on keywords), this strategy works for both platforms.

For Google SEO, put keywords in:

  • Your blog post title
  • Several times within your blog post
  • Your blog post URL (notice how the URL for this post is simply “how-to-build-an-email-list” — a keyword I’m targeting here)
  • Your image file name and description
  • Use the YOAST SEO plugin in WordPress to optimize your content for SEO

For Pinterest SEO, put them in:

  • Your blog post title (this will be pulled from your blog post and displayed on Pinterest if you have Rich Pins enabled)
  • On your pin image itself
  • Your pin’s description
  • Your board descriptions

Not hard, right? But simply adding keywords to your content will drive more people to your site, rank your content higher in search results, and attract the RIGHT people to your website (because you’ve targeted exactly who you want to attract).

All of this new, targeted traffic, combined with your opt-in incentives and high-converting site designs are the perfect storm that will help you grow your email list.

 

SEMrush
Get Started With SEM Rush Free Trial Today

#14- Monitor The Right Metrics – And Put Them To The Test

Perhaps the most important aspect of your newsletter, and for that matter, all of your email efforts is your analytics panel. While there are a seemingly infinite number of items you can monitor, pay close attention to your delivery, open, click-to-open, share/forward, spam complaint, and unsubscribe rates.

Once you baseline these rates, start testing! Try different subject lines, article content ideas, and images. You might even test HTML vs. text emails.

The end goal is to create a system of consistent and persistent improvement in order to build 1-to-1 relationships with your customers.

#15- Some Email Marketing Best Practices

Email marketing isn’t as simple as writing a message and sending it to a list of contacts. There are a lot of email marketing best practices to follow and email marketing industry benchmarks to hit.

Here are some of the top email marketing best practices to be successful this year:

 

1. DO NOT USE PURCHASED EMAIL LISTS.

 

Email marketing is so effective because people want to engage with your business and receive your message. Buying email lists takes away this trust by spamming their inbox with something they don’t want.

And the penalties for not following these rules are severe. According to Keap (formerly Infusionsoft), you can be fined up to $16,000 per incorrect email under the CAN-SPAM Act.

The health of your email campaigns depends on a healthy open rate. If you are interacting with a purchased list, you’re bound to have super-low open rates, spam complaints, and can even be blacklisted.

With the recent General Data Protection Guarantee (GDPR) rollout, it bears repeating – never purchase email lists. You should also clean your email list regularly to ensure your contacts are up to date.

 

2. PERSONALIZE CONTENT WITH MERGE TAGS.

 

An email titled, “Dear {first name}” is much more personal than “Dear Member.” Any piece of data that you collect from your email subscribers should be used to personalize the content they receive.

If the item fits in a column within a CSV file next to their email address, a merge tag can fire. A merge tag is a piece of ESP-specific code that allows you to place unique pieces of user data from your email list into your emails.

First and last names are the most popular merge tags at an email marketer’s disposal. Plus, you can use other cards like company name, date of the previous visit, the number of emails opened, products purchased, or information from a survey.

Using merge tags in your initial greeting is a great place to start making your email more personal.

 

 

3. WRITE COMPELLING SUBJECT LINES.

Email subject lines should be concise, compelling, and create a sense of urgency while providing enough information, so the user knows what they’re opening. Sound confusing? Don’t worry – it isn’t.

Subject lines should be between 30 and 50 characters (many email providers cut off subject lines more extended than that). They should cut through the noise and entice users to act. The use of numbers and symbols, well-thought-out emojis, and exciting offers and discounts will increase your open rates.

 

4. USE A WELCOME EMAIL SERIES FOR NEW SUBSCRIBERS.

Email automation is a powerful tool most often used in a series of emails that welcome new subscribers into the list. These free autoresponder emails send automatically when new users opt-in to your list.

You can time these emails so that your subscribers get them on day one, day three, day five, or even day ten. Only you know the correct cadence for these emails based on your business goals.

For example, an e-commerce website may offer a 10% discount on the first welcome email. For emails 2 and 3, they can further showcase their brand story, product catalogue, and social media accounts. A welcome email series is great because it runs on autopilot, engages your list, and nurtures prospects into customers.

An email autoresponder is very helpful in email automation. After creating an email series you can easily set up an autoresponder with Get Response.

Give the infographic below a thorough read to learn what is an autoresponder and how it can help you in list building.

 

5. FORMAT YOUR EMAILS PROPERLY.

Emails should be between 500 and 600 pixels wide – any wider than that and users may have to scroll horizontally on their mobile devices.

Never make your “from” email address a “no-reply” email, like [email protected] Make it a name your subscribers will instantly recognize.

Place your main marketing message and call to action (CTA) above-the-fold so that most of your users will see it right away.

In your email content and imagery, stick to three fonts or less, and make sure the design matches the look and feel of your brand. Finally, put your logo at the top of the email so that subscribers recognize your brand at first glance.

Let’s Wrap It Up

That the end of our article. If you do all of the above, you should start to notice a surge in email subscribers. And the best part? With this particular system, your subscribers will be coming in on autopilot, meaning you don’t have to constantly be promoting your list and you don’t have to pay for ads.

Certainly, there are other things you can do to be more promotional about growing your list or to spend money acquiring subscribers — totally great, too! — but there’s a lot you can accomplish with the strategies above, especially if you’re busy or just getting started.

In case you have found our article helpful, don’t forget to leave a comment. Your reviews are valuable to us.

Click on the link below to start your 30-day FREE (no credit card is required ) trial with super helpful customer support.

 

P.S: Do you know I could help you grow your blog personally? Yeah, that’s right. I offer special WordPress services to help your set up your website create content and monetize it.

I can put you on the path of financial freedom in 3 short months, only if you are willing to put in work and have a lot of patience.

If you will work with me, I will make sure that your goals and expectations are met in the best possible way. Find out more information here. 

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. You can read my full affiliate disclosure in my privacy policy in the footer.

Umama Batool Qazi is a full-time Dentist, Blogger and Pinterest marketer having a keen interest in discovering new ways to reach more clients through Pinterest. Join me and other readers here at ubqdigitalmarketing.com to learn about blogging and digital marketing using our recommended resources.

Dental Marketing: 19 Free Social Media Tips for Dentists

Dental Marketing: 19 Free Social Media Tips for Dentists

Being a full-time dentist and learning social media marketing at the same time has unveiled the potential digital world have for dentists in terms of marketing, promotion and revenue generation.

Dentistry is expensive. Be it studying it as a student or opening up your own dental practice. Even getting dental treatment done can cost you a fortune.

Opening up a dental practice can cost you half a million dollars. This money can be arranged through banks.

But the bank does not arrange patients. SOCIAL MEDIA CAN….

In this article, I have covered how my fellow dentists can use social media platforms like Facebook, Instagram and Twitter to promote their dental practices, drive-in more patients and thus earn more revenue.

I have jotted down some free and easy tips which you can follow on your own without hiring any social media advertiser or agency.

Dental Marketing: free social media posts for dentists

What Is Dental Marketing?

By dental marketing, I mean online dental marketing which is simply promoting your dental practice or clinic using social media platforms i.e. Facebook, Instagram, Twitter, LinkedIn etc and Google Search Engine Optimization.

Why There Is A Need For Dental Marketing?

That’s a good question.

When starting out as a dentist you must have heard that,

“Oh Dentists!!! they earn a lot”

OR

“Dentists make a heck a lot of money” 

OR

“Dentist are richhhhh ”

But we all know, that’s not the case. It takes a lot of time, money and effort to get a private dental practice established and running (usually 5 to 10 years at least). More time to bring in the patients, to win their trust and to get known in the neighbourhood.

It (used to be) a Painstaking, Long and Slow journey.

Yes, you have read it right. IT USED TO BE

It doesn’t have to be that way anymore.

The question is how is that possible…….

Because this is a Dot Com era,  this is an era of Google, Facebook, Instagram, Twitter and Youtube,

This is an era of social media which has disrupted the world of marketing and advertising.

It has introduced newer promotional strategies which are

  • simpler,
  • cheaper,
  • hyper-targeted,
  • more effective,
  • accessible to everyone
  • and can bring faster results

You just have to be smart … ……

Here are some stats for you.

Facebook is the most popular social networking platform right now There are 2.4 billion active monthly users.

Instagram has over 1 billion monthly active users with 500 million daily users and

Twitter has 500 million active users.

According to statistics, on average, each user spends 2 hours daily at minimum scrolling down their news feeds.

Yes, 2 HOURS !!!!!

Now here is our question.

  • How many people do you know who read newspapers for 2 hours daily?

                                                                       OR

  • You may know someone who keeps sitting listening to the radio for 2 hours?

                                                                       OR

  • Reading billboards on the road for 2hours.

the answer is NO ONE!

So, why not employ the mediums for advertising which are, way cheaper than banners, brochures, billboards, radio ads, newspaper ads etc.

Which are already in the hands of almost all of your prospective patients which they are using on a daily basis.

We have performed a brief survey of google listings and social media accounts dental clinics and found out that either dentists are not using social media at all.

                                                                        OR

Those who are using it, not utilizing it smartly. Most of them are making tiny mistakes which eventually pile up, making their social media platforms less useful.

So I decided to help you out………

What You Will Find In This Dental Marketing Blueprint?

social media tips for dentists

In this dental marketing blueprint I have provided some of the best, tested and free social media tips for dental practice owners which they can implement themselves without paying a single penny to any social media manager or consultant and 10X their income in few weeks by attracting more patients.

This how-to online dental marketing guide has been written for you,

If you are a Dentist and have your own private practice(s),

OR

You are a dentist who is working at somebody else’s clinic as an employee

OR

You aren’t a dentist but have a dental setup (clinic or a hospital) as an investor/partner or shareholder.

In one way or other, this blueprint is important for you if the income from any of the above source affects you.

If you follow these steps correctly, you will

  • Immediately improve your online presence,

  • Make your social media pages standout from the crowd,

  • Get more organic engagement (likes, shares and comments)

  • Improve your Google Search Engine Listing…… etc

Dental Marketing: Free Social Media Tips For Dentists

social media tips for dentists : dental marketing

There are tens of Social Networking Platforms out there. All of them are useful depending on what business you are in.

As a Dental Practice Facebook, Instagram and Twitter are Enough.

When you have mastered in these three, only then move to other lesser important ones.

NOTE: To avoid repetition, we have given general guidelines which are common to all platforms. Recommendations specific to any platform are markedly mentioned.

1- Get your Dental Practice Listed On Google For Free.

google logo : dental marketing

If you want your practice to appear in Google search results when someone searches for dental clinics in your city(area), do claim your clinic’s listing on Google.

Google does this for you for FREE.

In this way, people can easily see your clinic’s address, timings and contact number. They can post reviews as well.

It is the best way to boost your local presence and stand out of the crowd. here

Search for “Google My Business” on Google and follow the steps.

2- Setup Social Media Accounts For Your
Dental Practice On Facebook, Instagram And Twitter.

Facebook

You need to create a Facebook Fan Page for your Dental Clinic through your personal account.

Go to your Facebook’s Personal Account’s Home page.

Click CREATE (at top navigation bar) — Select PAGE.

Follow Facebook’s instructions.

facebook home screenshot

Twitter and Instagram:

Setup Two accounts on each Instagram and Twitter

One is your personal and Second is in the name of your practice.

NOTE: If you don’t own the practice and working as an employee use your personal account to promote dental practice.

3- What Should Be In Your Profile Photo And Cover Photo? 

profile photo and cover photo: free social media posts for dentists

Personal Account:

  • Profile Photo

This should be a closeup of your face, randomly shot, looking straight towards the camera.

Don’t forget to smile.

  • Cover Photo

You can add any picture, it is up to you.

Clinic’s Account:

  • Profile Photo:

For the clinic’s account, you can insert the logo of your clinic (You should have one), or you may add inside picture of your practice with YOU in it.

  • Cover Photo

For cover photo it is best to add:

  • Your clinic
  • Its waiting area
  • Video testimonials of patients
  • Brand story of your clinic etc

4- Write And Design Engaging Posts:

 

design engaging posts: social media tips for dentists

This is most interesting for those of you who think they are not creative and can never do graphic designing.

You will change your mindset after having a look at this website.

canva logo                                                                     www.canva.com

This website is MAGIC….

You can design whatever you want.

From Facebook, Instagram, Twitter posts to Ads, LinkedIn banners, Logos, Letterheads,  Business cards …. etc.

You name it and CANVA has it for you.

The website is self-explanatory. It has design tutorials. Go watch them. Play around a little and you will be startled by the hidden graphic designer in you.

5- Easy Way To Design A Post:

canva post designing software software

Speaking about your clinic’s social media accounts, we advise posting 3 to 4 times per week per account. That makes 9 to 12 good posts every 7 days. It can be a scary number for a Dentist, who has other important stuff on his/her hands as well.

So if you are very tight on time, here is the bonus tip.

  • Look for the good, epic and congruent content for posts
  • Make ONE Facebook post.
  • Resize the SAME post for Instagram and Twitter using Canva
  • Change colours if you want to.
  • Post it on Facebook, Instagram and Twitter simultaneously.

That means instead of 9 -12 new posts every week you simply have to make 3 or 4 per week.

6- Real Human Faces Sell:   

Nobody wants to open a Facebook page of a dental clinic and watch cartoons and zombies jumping around…. Do you???

Real Human Faces Sell…Avoid posting content having cartoons and animations.

Such features might work for other businesses but not for a health care practice serious to market their services.

That’s because cartoons and 3D videos are considered LIFELESS and LESS APPEALING.

Smiling human face looking straight to the camera will ALWAYS attract more followers.

That’s Human Psychology…!!!

7- Leverage The Power Of Videos:

man making video

Social media is one of the best ways to drive brand awareness, because even if only one of your fans or followers shares your content, you may be exposed to a whole new target audience.

Videos prove to be the most effective way to encourage sharing. They keep the user glued to screen for a while and transfer the message in a more efficient manner.

Video generates 1,200% more shares on social media than text and image combined. 

So what videos you can post

  • Record short videos during the procedure.
  • Record small post-treatment video clips and post on your social media pages. Videos with reviews improve your authority.
  • You can post fun content regarding dentistry on your pages as well. People want to see the lighter side of you.
  • Once you have a substantial following, try going live on Facebook once in a while. It might be a Q&A session with your followers. It has unique features for audience engagement, such as real-time commenting and live reactions that allow you and your viewers to interact.

8- Use Hashtags Wisely:

photo of hashtag

Nowadays hashtags are everywhere. You see them on Instagram, Twitter, and Facebook.

  • Hashtags are useful as they can,
  • Expand your content reach,
  • Amplify your brand and products,
  • Get your content found,
  • Improve your SEO ranking etc.

Instagram allows up to 30 hashtags per post. We recommend you should insert a minimum of 10 hashtags per post.

Try to use a variety of hashtags. Don’t copy, paste and use the same hashtags every time.

Instagram especially tracks down your # and if you use the same #, again and again, it will push your post down in the news feed, less likely to be found and bring engagement.

Below are the two free websites which will help you generate # with one click and track their data.

www.hashtagify.me

www.all-hashtag.com

9- Optimize Your Hashtags on Instagram

optimizing instagram hashtags

First using the above-mentioned websites try to find the relevant hashtags.

Once you’ve found the selection of relevant hashtags, it’s important to consider the volume of posts for each one.

If a hashtag has too many posts and is too popular, your Instagram post will be buried amongst the masses in seconds; if a hashtag is too small then you likely won’t gain any engagement at all.
For a safe middle-ground, aim for hashtags with between 10k-200k posts. This should indicate that there’s some activity around the hashtag, but not so much that it will instantly drown out your content.

And once you’ve discovered your base hashtags, it’s also worth experimenting with a few high volumes and low volume hashtags in the mix.

Niche hashtags can often have a super loyal following while trending hashtags can give your content an instant boost. You can add a few popular ones, a few niche ones, and then keep the majority of your hashtags around the sweet spot of 10-200k.

When it comes to the right blend of hashtags, each business has its own unique formula. But with some trial and error, you’ll be able to discover exactly what works for your brand.

10-  Use The Website Link In The Bio Of Instagram And Twitter.

bio link of instagram and twitter

Instagram and Twitter both allow you to insert one link of any website or social media page in your bio section. It’s a clickable URL which can be used to promote your Clinic’s Pages.

What can you link to your Bio?

  • Link to your clinic’s website. That can be directed to the main landing page, to an offer, contact page, about page etc.
  • Link of your Clinic’s any other social media page.
  • Link to any specific Facebook post or video.

Keep changing the links often

In this way, you can drive your Instagram and Twitter followers to your Facebook page and Website.

11- What Is The Best Time To Post On Any Social Media Platform?

women holding a clock

Is there really the best time to post on social media?

Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.

Engagement on any post is Time Sensitive……

According to statistics, people usually check their social media feeds between 9 am to 5 pm. Try to post within this time.

Posting at 12 am-midnight will not bring you much value. Fewer people are awake at this time and even less are checking their news feed.

By 9 o’clock next morning when people have their phones in their hands your post will be pushed at the bottom of the newsfeed as it is older now hence less engagement will be seen.

12- What Are The Best Days To Post On Any Social Media Platform?

weekly calender

Several researches have been conducted. Weekdays are found to be the best days to post your content.

Instagram posts can show engagement on weekends as well.

So plan your posts accordingly. You can post at different times and days of the week and then see yourself when the most engagement happens. Then stick to that day and time.

13- What Should Be The Posting Frequency?

photo showing ecg lineWhy you should determine how often you should post. There are two reasons.

1- By posting less often people will forget you.

2- Posting more often will crowd the news feed of your followers with your posts. If the content is not useful you might start losing the followers.

There are many articles out there which can guide you about how often you should post. We have summarized how often any dental practice should post on their business page.

  • Facebook & Instagram: 3 to 4 times per week is enough.
  • Twitter: up to 3 to 5 times a day. You can post more if you want to.

14- What Is Post Congruency?

Please do not discuss Donald Trump, Hillary Clinton and other political crap and local community issues on your Clinic’s Pages.

Better Stay Neutral.

You don’t want to piss off your followers /patients with your opinions and irrelevant posts.

Confine such content to your personal accounts. Post just dentistry related content on the business page. This is called Post Congruency

15- Engage With Your Audience.

social media engagementIt is vital to respond to every single person who shows any kind of activity on your clinic’s page.

Send a Thankyou message if they have liked any of your posts.

Reply back to their comments even if they have sent a single emoji.

If they have given a bad review for any reason, apologize publicly on the page.

Inbox them, call them to find out what the problem was. If it’s your fault, compensate it in the best way possible.

16- Engage With Other Social Media Influencers Of The Dental Profession.

social media influencer

A few dentists in your area, city and country are usually very renowned. They have nice flashy private practices. They are active on social media and have a very good following.

FILTER THEM OUT

It doesn’t matter if you don’t know them.

TRY TO LEARN FROM THEM

  • Follow them and their business accounts.
  • Show some activity on their pages. Like, comment and share their posts.
  • Look what content they are posting on their pages.
  • How are they interacting with their patients?
  • What deals or discounts they are offering.

Try to replicate what they are doing. 

To be successful you don’t always have to reinvent the wheel. You don’t always have to come up with something of your own. Watch closely and simply simulate the way others have gotten success. You will get it too.

 

17- Get Reviews And Testimonials From Your Patients.

Reviews and testimonials are considered social proof. They bring you credibility and authority. Such reviews and testimonials can be given by any of your happy patients but if you have any public figure, celebrity or any other renowned personality coming to your clinic.

CASH THIS OPPORTUNITY. SUCH PEOPLE ARE TRUSTED BY THE MASSES.

You can post your pictures with them at your clinic (of course with their permission),

Request them to post a review on your social media pages /Google.

You can record a short video with them while they are in your clinic asking for their opinion about your services.

18- Send Emails: Remind Your Patients That You Are Here.

image showing emails: dental office

Emails are considered the lifeline of any business. Try to build an email list of all of your patients. The question is what you can send to your email list.

  • Appointment reminders
  • Any new addition to your clinics’ services.
  • Offers. deals, discounts
  • Informative stuff e.g. blogs and videos about teeth whitening, flossing and brushing techniques etc.
  • Reviews and testimonials of patients.
  • Updates about your social media platforms (how many followers, the time when you are going live, the link of the post with highest engagement etc.)

REMEMBER: NEVER SEND SPAM TO YOUR EMAIL LIST

19- Special Tips For Dental Clinics Who Already Have A Website.

personal computer with screen on: dental social media

This section is for practices who already have a website or who are planning to have one in the near future. Make sure you or your web developer double check your website for following points.

  • Clinic’s Phone Number, Work hours and Address should be clearly mentioned on the home page, above the fold i.e. before scrolling.
  • Clinic’s address should be clickable i.e. it should be directly linked to Google Maps.
  • Make sure your website should be optimized for all devices i.e. mobile, desktop and tablets. It necessary as the majority of the people browse on other than desktop as well.
  • If you have a Facebook page, request your web developer to install Facebook pixel on your website.
  • Too much text, too small font size and odd colour combinations repel the visitor. Make sure your website is not making these mistakes.
  • Again no cartoons and 3D animations. Please.
  • Get your brand story made in video format by some professional videographer and embed on the home page of your website

Dental Marketing: Leveraging Paid Promotions and Advertisement

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Business Social Media accounts bring more engagement and revenue when the activity is controlled, wisely scheduled, and highly engaging.

Social media has the potential to increase revenue by 100-folds and beyond with very little investment and in a very short duration of time.

You can take help of paid advertising on Facebook, Instagram etc if you want to scale your clinic’s business quickly. Sponsored campaigns if ran wisely can bring amazing results.

This way you not only generate return but you can build an Email List which is considered as an essential asset for retargeting your previous patients through ads and email marketing.

Paid promotion may include, Facebook, Instagram and Twitter ads. Google PPC, native ads etc. Such ads are hyper-targeted which means these platforms allow you to focus on potential patients in your geographical location only.

You can run these ads by yourself as well. There are lots of blogs and tutorials on youtube etc. If you find it daunting, we are always here to help you out. Just write to us here and I will personally answer you in 2 to 3 business days.

Let’s Wrap it up:

Through my experience as a practising dentist and as a social media marketer, in this dental marketing guide, I have tried my best to provide my fellow dentists with the value which can help them to book more patients and increase their revenue fastly.

P.S: Do you know what If I could help you grow your health practice through social media marketing? Yeah, that’s right. I offer special consultancy services to help you advertise your health practice in your location using google and all popular social media platforms.

Our clients have seen tremendous results in 3 short months and have 10X their monthly revenues.

If you will work with me, I will make sure that your goals and expectations are met in the best possible way. Find out more information here.

Hope you have enjoyed this article. Don’t forget to leave a comment.

Disclaimer: This article contains affiliate links that I receive a small commission for at no cost to you. You can read my full affiliate disclosure in my privacy policy in the footer.

Image Sources: All images have been taken from free sources i.e. Pixabay, Canva Pro and from Google search with the filter applied (labelled for reuse with modification)

Umama Batool Qazi: A Full-time Dentist, Social Media Marketer and Blogger. I write about books, work from home ideas and digital marketing. Join me and other readers here at ubqdigitalmarketing.com to learn how to start a blog and make money faster by using our recommended resources.